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The demand for high quality motorcycle haulers is stronger than ever, and still expanding. That’s probably why earlier this year I saw a t-shirt labeled “Trailer Week, Daytona 2007”.The rapid expansion of the bike hauler market is driven by aging baby boomers and overworked professionals and business owners. Baby boomers buy trailers because “it’s just not fun to ride as far as we used to” and the younger, busier folks buy trailers so they can take their bikes along on family vacations.
Recognizing the relative affluence of both groups and the need to provide healthy margins for our dealers, we deliberately positioned our trailers at the upper end of the single axle bike hauler market. Streamlined and strong, yet quite light, IH bike haulers are ideal for both groups. Older buyers love how easy our trailers are to handle and the younger ones love being able to tow them with the family’s six cylinder SUV. Both groups are astonished and thrilled to discover how little extra gas they take.
Not only has Ironhorse set a new standard in bike haulers, our robust advertising and website promotion programs have proven themselves as well, generating lead after lead from all areas of the U.S. and Canada. When you become an IH dealer you’re sure to get referrals from our website and from the many email and telephone inquiries we receive. We also offer a lucrative cooperative advertising and bike rally programs.
Ironhorse lives and breathes continuous improvement. Every IH bike hauler isbacked by a two-year warranty and our under-promise over-deliver approach to warranty repairs. When the occasional trailer comes back for warranty work, we go way beyond fixing the reported problem and bring it up to today’s standard, incorporating any improvements now routine on current production.
If this sounds like the kind of dealership you’d like to have, or if you have questions this package doesn’t answer, let me know. We look forward to working with you.
Ed and Julie Heard and The Ironhorse Family
Benefits
Advertising in biker publications, motorcycle traders, and yellow pages attracts potential buyers. Ironhorse b...Document library
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